Bharti Airtel launched a new scheme known as Airtel zero through which the customers can access many applications where the data charges will be provided by the app providers.
Through this scheme the developers – it may be a small scale developer or large scale – can make their apps free for the customers. ‘This will attract the users and the app will get more good users’ – said by Airtel officials. It is an open platform for marketing the apps by making users free from any data charges.