As everyone expected because of Mukesh Ambani’s Reliance Jio, other operators are coming with new idea to retain their loyal customers. Mobile data tariffs of top operators have started crashing as Reliance Jio starts taking telecom customers in the market.
Bharti Airtel, the country’s top operator, announced a major cut in data tariffs on Sunday, the reduction coming just a few days after data benefits were also thrown in by Birla-owned Idea cellular. Airtel, which is already rolling out its 4G data services across the country, announced additional data benefits of as much as 67% on some of its data packs, though maintaining the tariffs.
Under the revised data benefits, the Rs 655 4G/3G monthly recharge pack will now offer 5 GB data against 3 GB earlier, an increase of 67%. Similarly, the Rs 455 pack 4G/3G pack now offers 50% more data by increasing data benefit to 3 GB from 2 GB. The Rs 989 4G/3G pack will now offer 10 GB data vs 6.5 GB earlier, offering 54% more benefits.
Airtel said that the new packs will enable higher data consumption while maintaining costs. Reliance Jio has been bundling free data and calling packs with the price of its ‘Lyf’ handets, which had put a pressure on other operators.
2G/3G/4G sachet packs of Airtel have seen major increase in benefits. The Rs 25 2G pack now offers 45% more data at 145 MB vs 100 MB earlier, while the Rs 145 4G/3G pack now offers 32% more data benefits at 580 MB vs 440 MB earlier. Even the Rs 5 one day 2G data pack benefits have been increased by 48% to 30 MB keeping in mind non-regular/first time users, particularly in rural markets.
Because of all these competitions between operators, customers will get to enjoy new attractive offers!!!